Benzene is first methylated by reaction with CH3Cl in the presence of AlCl3. In a second step, toluene is brominated to give 4-bromotoluene, which is oxidized to the carboxylic acid by reaction with hot neutral MnO4-.
Since we are beginning with benzene, both the bromine and the methyl group must be introduced separately. Since they are both (ortho) and para-directing, either can be done first; next, suggest a synthesis of toluene beginning with benzene.
Working backwards, this molecule is a brominated carboxylic acid, and we must begin with benzene. A benzene carboxylic acid can be formed by permanganate oxidation of an alkyl group attached to the ring. A methyl group is shown above, but any alkyl group containing at least one benzylic hydrogen would also work. Next, suggest a synthesis of 4-bromotoluene.
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